For this project, my goal was to create a brand for a fictional food truck business. Inspired by my Egyptian heritage, I created a style guide for a food truck called “The Good Kush” that sells kushari, a popular Egyptian dish. I chose bold, appetizing colors for the logo and used negative space to impart further meaning: the white space above the sphinx’s paws forms the shape of a macaroni noodle, a key ingredient in kushari.
